Sometimes that involves doing things that are often seen as uncomfortable, because it involves admitting that you were wrong. Which is something no one likes to do. But REAL men admit when their “way of doing things” is wrong. They make adjustments, they make corrections, and they fine tune whatever it is that needs to be patched up! In our case, it’s a threefold issue: it’s an image issue, a failed message issue, and it’s an issue of not appealing to a broader audience!
Much of this hasn’t changed over time, because many folks out there (for whatever reason) feel that it’s illegal to change your mind. This kind of thinking is absolutely insane. Any business man knows this to be true. If you’re selling a product (in our case, a message) that doesn’t sell, you don’t keep it up on display, you don’t double and triple down, and say fuck the consumer and what they think, and stack up on next months supply.
You find a NEW product!
It’s OK to change your approach.
There’s nothing wrong with changing your mind, when it makes sense to do so. When there’s legitimate justifications to validate that change!